Fundraising Ideas
How to Price High School Livestream Tickets
April 27, 2026
A practical framework for setting prices that feel fair to families while supporting program goals.
Ticket pricing affects both revenue and community trust. Good pricing is clear, consistent, and matched to the importance of each game.
Starter pricing framework
- $3 to $5 for standard regular-season games
- $6 to $10 for rivalry games, tournaments, and playoffs
- Occasional free streams to grow audience reach
“Price for repeat attendance, not one-time maximum revenue.”
Test one variable at a time. If a rivalry game sells strongly at $7, keep that tier for similar matchups and avoid changing everything each week.
Include clear messaging on what proceeds support—travel, uniforms, or equipment—so viewers understand the impact of each purchase.
Need a quick trial? Launch one event at a baseline price in Create Event, review turnout, then adjust for your next stream.